Hamlet poster by J and W Beggarstaff, Beggarstaff Brothers

Catalogue Raisonné

Rowntree’s | Elect | Cocoa

[Poster for Rowntree cocoa, 1894]

Four-color stencil and hand-painting on grey-brown wrapping paper: pale grey, buff, brown and black. Denham: Beggarstaff Brothers, published Aug 1894. Signed lower left: Beggarstaffs. 29 7/8" w. x 70 7/8" h. (76cm w. x 180cm h.)

Founded in 1862 by Henry Isaac Rowntree, H.I. Rowntree & Co. was based in York. His brother Joseph Rowntree soon joined the firm, and in 1887 introduced Rowntree’s Elect Cocoa. Marketed as ‘more than a drink, a food’, it proved very popular. Soon demand dictated that Rowntree’s move to larger premises so in July 1890, a 24-acre site was purchased off Haxby Road for the modern Rowntree’s Cocoa Works.

Ref: Bella 6, Brinkmann 130, Henriot 1353, Sponsel pg 167, Spielmann 268, Hillier pg 109, Malhotra 13, Campbell 1B.

Library of Congress, Prints and Photographs Division, Washington, DC.
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